7 Reasons Why You Should Be Using Google Ads Scripts

“Why would I go over all the trouble of setting up a Google Ads Script in the first place?”

There are at least seven reasons why you will benefit from using Google Ads Scripts:

  1. You can automate the tedious monotonous PPC tasks that just take hours to finish
    Think sifting through search term reports, filtering endless excel sheets, clicking around like a ferret on speed trying to find the ad groups that don’t yet have price extensions, applying guesstimated bid modifiers all over the place, adding your keywords as a negative in your DSA campaigns, negating keywords like crazy in your Shopping campaigns, Fixing Capitalization Mistakes in Your Ad Copy, etc…etc…Oh, and did I mention the everlasting checks of monthly budget spent?
  2. Automatically increase your account performance
    Automatically increase bids on cheap high conversion keywords, stop ads from showing for irrelevant search terms, how about self-activating ads that mention the rain when weather conditions are wet. The list goes on and on…
  3. Make fewer mistakes
    Send less (paid!) traffic to broken links, receive an alert if someone in your team mistakenly paused whole campaigns, monitor Google’s latest AI “improvements”,   automagically pause campaigns if your monthly budget runs out, receive an SMS if billing issues occur. Get an alert when someone outside of your team makes any changes in your account.
  4. Make adjustments while you sleep
    Immediately pause ad groups for products that just ran out of stock. Pause all campaigns if your website is down. All from the comfort of your bed.
  5. Spend less time on reporting and analyzing, more on strategy
    Answer questions like “How does my performance vary by hour of the week” or analyse Search Partner performance in the split of a second.
  6. Help and impress your colleagues and the Boss
    Share broken links and newly discovered keywords with your SEO colleagues, help your non-techy PPC teammates build campaigns and ad groups from a Google Sheet, show your boss graphs on how you beat the competition over time. Show your clients what searches are trending in their market.
  7. Improve your career opportunities
    Increase your value, get a salary raise, open up new career opportunities in adjacent fields, get selected for a better job.

So now you know “Why” you should get started with Google Ads Scripts. Read my “3 Ways to Get Started with Google Ads Scripts” on the “How” to get started using scripts in less than 30 minutes.

Scripts are like an extra pair of hands. Once you get a feel for what is possible ( a LOT!) you can’t live without them.
 

Making my PPC life easier

I simply need to give you a shout out now – have followed you for years, and you are simply the king! Amazing content and the scripts are another level. Making my PPC life easier, so really appreciate your content!

Ulrik Haack Pedersen, COO & Head of Digital Marketing - Hojbjerg, Denmark

ᴎils rooijmans
2023-08-02T07:22:06+00:00

Ulrik Haack Pedersen, COO & Head of Digital Marketing - Hojbjerg, Denmark

I simply need to give you a shout out now – have followed you for years, and you are simply the king! Amazing content and the scripts are another level. Making my PPC life easier, so really appreciate your content!
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ᴎils rooijmans

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