Free Google Ads Scripts Library – The Ultimate List for 2024 and Beyond

Free Google Ads Scripts Library
Free Google Ads Scripts Library

 

If you’re like me you’re always looking for new opportunities to spend less time managing your accounts while still improving account performance.

Google Ads Scripts are great for that!

That’s why I spent countless hours searching the web for loads of free Google Ads automation scripts that are out there and testing their results.

I’m sharing my Google Ads Scripts Library with over 400 PPC scripts and examples so you can reap the same benefits I’m enjoying every day.

it is an extremely thorough list, quite impressive collection.

James OBrien, GA and GTM Specialist at The CE Shop - Colorado Springs, Colorado

ᴎils rooijmans
2023-04-10T09:45:05+00:00

James OBrien, GA and GTM Specialist at The CE Shop - Colorado Springs, Colorado

it is an extremely thorough list, quite impressive collection.
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"Nils' list of scripts saved me a lot of time searching for scripts on Google"

Jesper Wikberg, Digital Strategist at 2XL Online - Sweden

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2020-06-01T04:35:05+00:00

Jesper Wikberg, Digital Strategist at 2XL Online - Sweden

"Nils' list of scripts saved me a lot of time searching for scripts on Google"
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"These scripts have helped me see new ways to make the most of Google Ads with regards to improving efficiencies and reducing the time that the highest-paid human resources are doing copy/paste operations."

Chris Larkin, Director of Online Advertising at Arcalea - Shreveport, Louisiana

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2020-06-01T04:47:53+00:00

Chris Larkin, Director of Online Advertising at Arcalea - Shreveport, Louisiana

"These scripts have helped me see new ways to make the most of Google Ads with regards to improving efficiencies and reducing the time that the highest-paid human resources are doing copy/paste operations."
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I am using the scripts in real life and it makes my work much easier. 🙂

Raluca Alexandra Rotaru, Google Partner Agency Manager at Rallu IDEAS - Bucharest, Romania

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2023-04-10T09:20:54+00:00

Raluca Alexandra Rotaru, Google Partner Agency Manager at Rallu IDEAS - Bucharest, Romania

I am using the scripts in real life and it makes my work much easier. 🙂
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Making my PPC life easier

I simply need to give you a shout out now – have followed you for years, and you are simply the king! Amazing content and the scripts are another level. Making my PPC life easier, so really appreciate your content!

Ulrik Haack Pedersen, COO & Head of Digital Marketing - Hojbjerg, Denmark

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2023-08-02T07:22:06+00:00

Ulrik Haack Pedersen, COO & Head of Digital Marketing - Hojbjerg, Denmark

I simply need to give you a shout out now – have followed you for years, and you are simply the king! Amazing content and the scripts are another level. Making my PPC life easier, so really appreciate your content!
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If the button above isn’t working for you, you can sign up here to get access.

Google Ads Script to Receive High CPC Bid Alerts

“You’re spending tons of my money every month, you better be damned proficient at what you do. Failure is not an option!”

Sounds familiar?

It’s a quote from a job interview conducted by a VP of Marketing. I was helping him out, recruiting an in-house PPC specialist earlier this year.
Yep. We’ve got a long way to go there. But that’s a different story (next to his style of management, failures are, of course, the only way to make the most out his ad spend).

His words did remind me though, of the importance of not completely f@#king up. Not making the mistakes that make us look like the incompetent idiot in the room.

Yet, that is just what I did. A couple of months ago. I f@#ked up.

Continue reading “Google Ads Script to Receive High CPC Bid Alerts”

The Best Google Ads Scripts of 2018

Best Google Ads Scripts 2018
Best Google Ads Scripts 2018

With TONs of scripts out there where do you even begin !?! 
Let me spare you the pain of endlessly searching for, installing and testing all these new scripts that came out in 2018. Here’s a list of my favorites.
Oh, and I will share my all-time list of 200+ Google Ads Scripts as well.

Continue reading “The Best Google Ads Scripts of 2018”

Effortlessly Monitor Close Variants with this Google Ads Script

UPDATES:

2018, Oct 6: Added Close Variant search terms to seperate sheet.

2018, Sep 23: Added Cost metrics, and added column for analyzing the difference in Cost per Conversion between the Exact Match keyword and its Close Variants.

2018, Sep 16: Added Click metrics, and “Alerting Percentage Highlighting” to output.

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Google Ads Exact Match Close Variants

Google’s exact match close variants will expand again: Google is using it’s “AI” to include same meaning variations, and searches with “same intent”.

According to Google, this change will roll out for English keywords through October, with more languages to follow over the next few months.

So, Google is removing yet another level of control for experienced account managers. Exact Match will no longer be…Exact Match. Google provides itself with a lot more runway to match your exact keywords to whatever the heck they deem relevant.

In order to make sure this change does not harm the performance of my clients’ accounts i decided to write script to monitor the impact.

Continue reading “Effortlessly Monitor Close Variants with this Google Ads Script”

How to Set Up and Run Google Ads Scripts

You KNOW you HAVE TO get started with Google Ads scripts to take your skills and Adwords performance to the next level.

You just…haven’t…started…yet.

You’re probably feeling like your manager who is looking at your excel sheets. Where do you even begin?!?

And then there is the Google Ads Scripts interface. A bit Intimidating maybe? Confusing, for sure!

Fear no more.

Here’s a short demo on how to actually install and have a script running in Adwords, within 5 minutes!

Continue reading “How to Set Up and Run Google Ads Scripts”