Being obsessively risk-averse about something is probably useful if you’re an airplane engineer.
Being obsessively risk-averse about everything is probably not.
When it comes to PPC, I like to ABT:
Always…
Be…
Testing.
– Nils
PS: Want to learn a new PPC superpower?
Join over 30 other PPC Pros in the ‘5-Day ChatGPT and Google Ads Scripts Challenge’.
In the ‘5-Day ChatGPT and Google Ads Scripts Challenge‘, you will learn exactly how you can use ENGLISH to program your own very first script.
Lessons start on Monday, October 23.
Registration CLOSES TOMORROW (Friday)!
(Use coupon NILSLIST to get a €50 discount.)
I hope to see you there!