You Pay Per Click.
Your click costs $1 on average.
Convert that click into a lead, and it is worth $50.
Make that lead into a sale, and it is worth $500.
Turn the sale into a lifetime customer, and it is worth $5,000.
Here’s the thing: the value of your PPC efforts is determined by what you can make out of that click.
Value your click.
– Nils
PS: Are you already tracking lifetime value? If so, hit reply — I would love to learn how you do it.