Starting last June 1, a limited set of advertisers have become able to set monthly spend limits at the account level.
Finally! Google Ads changed something related to our budgets that is actually useful! 😀
You can find the details here: https://support.google.com/google-ads/answer/10178071
Now, let’s hope that Google does not decide to grant itself the “right to double your monthly spend limit” like they do with daily budgets…
– Nils
PS: Are you curious as to what extent your daily budgets suffer from ‘overdeliveries’ by Google? If so, check out this script: https://nilsrooijmans.com/daily-budget-overdelivery-alerts-script/