Here’s a feature I often receive a great deal of praise for when I demonstrate it during my coaching sessions:
Segment by Conversion Action.
It’s an easy way to quickly discover the exact type of conversions generated by your campaigns.
Here’s what that looks like:
Notice how, in this example, the third campaign seems to generate a completely different mix of conversion actions than the first two.
Here’s the thing: segmenting by conversion action might give you insights that you would have completely missed if you only looked at the totals (and you have more than one Primary conversion action).
PRO TIP: If you try this and notice valuable insights, add custom conversion columns for each conversion action, and add them to your column set. Here’s how -> https://support.google.com/google-ads/answer/11305866?hl=en
Your 5-minute action for today: if you have more than one primary conversion action, segment by conversion action and have a look at the results.
Do it now, the numbers just might surprise you!
– Nils