Fellow member of the list and PPC legend, Wijnand Meijer (TrueClicks), shared some great work today: the Global State of PPC report 2026 is live.
1300+ respondents. 60+ charts. 14000 words. And, for the first time: a full chapter on AI in PPC, with 10 questions on how practitioners actually use (and don’t use) AI in their daily work.
No email gate, no form. Just a one-click PDF download.
The report offers great insights into PPC work, ad platforms, priorities, campaign types, budget expectations, AI, tooling, and more. One insight below shows I still have a job to do in explaining the power of Google Ads Scripts 😉
Here’s the link to the report:
https://www.ppcsurvey.com/
– Nils