The full new version of the Google Ads scripts experience is here

FYI: Google has launched the full version of the new Google Ads scripts experience.

The beta has been running since June of last year. Now, the final batch of features to match the functionality of legacy scripts has been released.

Here’s an excerpt from this week’s notice:

Starting soon, all new scripts will default to the new scripts experience, although you can still disable it on a script by script basis if necessary.

Existing scripts won’t be affected until September of 2022. After that, we will migrate all scripts to the new experience.

You should manually move your scripts over to the new experience before then to ensure continued functionality.

We’ve tried to implement backwards compatibility, but we can’t guarantee every script will work without changes, so definitely take some time to confirm yourself.

More details here: https://ads-developers.googleblog.com/2022/03/new-google-ads-scripts-experience.html

Note that the previous beta experience did not support manager scripts (MCC level). This latest release does support manager scripts, so you can start testing and migrating these as well.

If you are already migrating your scripts, please do let me know how it goes for you. You can email me at nils@nilsrooijmans.com.

– Nils

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.