I just came across this new ‘EU political ads’ campaign setting in Google Ads:
Google says:
“Starting this month, you will be asked to declare if you intend to run political advertising targeting the EU in your Google Ads campaigns.
Campaigns with a declaration of “yes” will not be permitted to serve ads in the EU, per Google policy.”
Here’s what I know at the moment based on (very little) Google documentation:
- All newly created campaigns need to self-declare this setting
- All existing campaigns that do not have this setting specified will continue to serve
- All campaigns that indicate “Yes, this campaign has EU political ads” will stop running as of September 22.
- Before you can make changes to Location targeting in existing campaigns, you need to self-declare this setting
- Before you can create a Draft/Experiment for an existing campaign, you need to self-declare this setting
In some of my accounts, the campaign settings tab already shows this setting (not all accounts yet).
Unfortunately, I do not see this setting at the level of the account, and Google Ads Editor V2.10.2 does not show this setting for me 🙁
What do you think? Do we need to specify this for all individual campaigns via the Google Ads interface?
If so, you bet I’ll try and script this for us!
– Nils