“How come when I google my keywords, I never see my ads?”
This is probably the most irritating question a client can ask you.
I got this question today.
Usually, my response is to explain to the client all the nuances that come with campaign settings, budgets, audience targeting, smart bidding, etc.
But, to be honest, my answers take forever and never really seem to satisfy my clients’ need. So, I decided to turn to our PPC friends on Reddit and see what they’ve come up with.
Here are some interesting responses:
- “I’ve blocked your network IPs from showing your ads so you don’t end up paying for internal searches”
- “I’ve set the optimization to maximize conversions, so unless Google’s AI thinks you’re about to do business with yourself, it won’t show you the ads.”
- “Unless you have an unlimited budget and perfect ad rank you’re not gonna show on 100% of searches”
Number 2 is killing it for me.
Curious to learn: how do you respond to this question?
– Nils