Roughly a month ago, we talked about search term match types.
Not keyword match types. Nope… Search term match types!
You can use this search term match type to monitor the performance of the ever-changing broad match algorithm.
If you don’t know what I am talking about, you can go read the write-up I made on Jan 30 (shared below for your convenience).
I use the search term match type to monitor if true broad match still serves my goals (instead of Google’s).
Here’s how you can do the same:
1. Create a custom report via the report editor,
2. include ‘search terms match type’ as your main column,
3. add your KPI metrics as secondary columns,
4. filter on keyword match type is Broad, and
5. compare performance for different date ranges.
Here’s what that would look like:
You can also use this report to see the % of spend on true broad matches versus the exact and phrase, and monitor changes in this percentage over time.
– Nils
PS: Here’s the copy of what I wrote from Jan 30 -> https://nilsrooijmans.com/daily/did-you-know-search-terms-have-match-types-too