[Google Ads Script] Black Friday tip: update your Google Shopping Ads every hour of the day

Black Friday Madness….

Are new sale_prices entering your inventory more than once per day?

Or do products easily go out of stock during the next few days?

If so, this script might be of interest to you:

Fetch Google Shopping Feeds Every Hour of the day

URL: https://nilsrooijmans.com/google-ads-script-increase-shopping-feed-update-frequency/

What it does: This script fetches your shopping feed every hour. This way, all the data in your Merchant Center and Shopping Ads is always up to date.

Why you care: The Google Merchant Center interface only supports once-per-day updates of the product data in your shopping feed.
Because of this fetch rate limitation, your shopping campaigns may miss Black Friday opportunites, or show outdated product listing ads on the Google SERP.

– Nils

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.