Free script to pause campaigns automatically when a site is down

Do you like paying for clicks that go nowhere?

I don’t. 

So, whenever one of my clients’ websites goes down, I want to be in the know. Immediately.

That’s why I use Uptime Robot to monitor the uptime of all my clients’ websites.

Uptime Robot alerts me when a website goes down, so I can immediately pause campaigns and stop wasted spend.

When the site is up again, I re-enable the campaigns.

Our PPC friends at the Greenhouse Group even created a script to automate this process for us. Here it is:

Google Ads Uptime Robot Monitoring Script

URL: https://www.themarketingtechnologist.co/pause-your-adwords-campaigns-automatically-when-a-site-is-down/

What it does: 
Pause campaigns when your website is down, and re-enable them when your website is up again.

Why you care: 
Many things can cause your website to go offline (such as website maintenance, CMS problems, hardware failures, DNS issues, and malicious hackers). You do not want to spend money on clicks when it does.

Happy scripting!

– Nils