Nothing is as unpredictable as the weather, right?
Except for Google’s Search Partners, maybe…
Next to the Display Network, I haven’t seen any part of the Google Ads platform that delivers such a wide variety in value per click. Not even broad-match keywords! I’m dead serious.
Some days, if you’re lucky, you get ridiculously cheap clicks that actually convert. On other days, it’s like you’re the target in a training exercise for click farm bots.
Not only is the Search Partners network notorious for click fraud,
the “partners” that send you traffic keep changing by the minute!
And these partners attract completely different crowds!
So, here’s my tip for today…
Go segment your traffic, see how Search Partners are impacting your campaigns, and if they are tanking your results -> disable them before you take another breath:
And because these damn partners keep changing every day, you probably want to check this segment every day and get an alert when search partners are hurting your campaigns.
Guess what? There’s a script for that too 🙂
Here’s the link: https://nilsrooijmans.com/google-ads-script-search-partner-alerts/
– Nils
PS: Want to finally start writing your own Google Ads scripts? Register today for my next Google Ads Scripting Workshop for Beginners.