Here’s a simple ad copy trick that often produces better CTR for me: use power phrases from testimonials in your description and put them between double quotes.
For example, for a Ducati rental store, you could write something like:
Latest Models, Starting at only $120 a day, 200 miles included.
Or, you could write this:
“Wow! The bikes were brand new. AND we got them for only $120 a day with enough free miles for 4h non-stop riding!”
This kind of social proof works wonders in many of my accounts.
PRO TIP: use an LLM like ChatGPT to analyse your testimonials and come up with some crispy, vivid phrases.
– Nils