Need inspiration for your ad copy on product X?
Try this:
1. Go to Google
2. Type ‘site:reddit.com [product_name]’
3. Scan the SERP
4. Click any that stand out and research the language in the post and comments
Here’s the thing: people respond best when you speak _their_ language.
Researching your audience in the wild (i.e., on Reddit) will teach you their language.
– Nils