“How glorious a greeting the sun gives the mountains!”
John Muir
I am in the Aosta Valley, just south of Mont Blanc in the northwest of Italy. Enjoying the mountains, skiing, pastas, and vinos.
Every morning starts with a view where the sun rises, moves shadows, and exposes something new. A daily greeting we get for free, each and every day.
I wanted to create something similar for the start of your working day. While much less romantic, a daily view that highlights some of the new search terms that my campaigns are exposed to does get me started. So, I decided to make some small changes to the Trending Search Terms script.
The latest version of the script analyses yesterday’s search term data and compares it to data from 8 days ago. Search terms that show a dramatic increase or decline in impressions are reported in a Google Sheet. Every day, when an interesting change happens, the script will send an email with a link to the sheet.
Here’s the link: https://nilsrooijmans.com/Report-Trending-SearchTerms-DAILY.txt
Go ahead, copy-paste, install the script, and schedule it to run daily at 5 AM. It only takes 5 minutes and I guarantee you the results will surprise you.
NOTE: You may want to change some threshold values specific to your account to make sure you don’t get overwhelmed by the data and emails.
Be sure to check out the original Trending Search Terms script as well, and let me know what you think!
Hoping for more glorious greetings,
-Nils
PS: Want to learn how to make changes like these to your scripts yourself? Sign up for my next “Google Ads Scripting Workshop for Beginners” (scheduled for this summer 2023).