Boosting your Google Ads Performance
Here’s a list of resources to get you started on using Google Ads Scripts, and learning to write custom scripts for yourself. I’ll be updating the list on a regular basis if I discover additional valuable resources.
I recommend reading my 3 Ways to Getting Started with Adwords Scripts post first. Continue reading “My Frequently Updated List of Resources on Google Ads Scripts”
“What good Google Adwords books are out there that will help me improve my PPC skills?”
Well, books have the risk of being outdated. A lot of digital marketing strategy remains the same over the years, but the tactics rapidly change. Books may not be the best way to learn about Adwords and PPC. For myself I prefer online sources as they tend to be more up to date.
However, there is still a lot you can learn about Adwords and PPC by reading some or all of the recommended books listed below.
For the absolute beginners
Pay Per Click Search Engine Marketing For Dummies – Peter Kent
This book is a very easy read, also if you’re not a native English speaker. It covers the very basics of PPC.
Note: the basic concepts are timeless, however some parts of the content of the book are outdated.
Pay Per Click Search Engine Marketing For Dummies – Peter Kent
This book will really get you started using Adwords. It’s a much better way than trying to absorb all those Google ‘help’ pages. A comprehensive instruction manual on doing things the right way, (which is not necessarily Google’s way!)
Pay-Per-Click Search Engine Marketing: An Hour a Day – David Szetela and Joseph Kerschbaum
This book covers a bit more detail on how to set up an account in Google and gives helpful hints and tools to build a solid well thought out PPC campaign. Great for training new employees as well.
David Szetala is a veteran in the PPC arena. He knows his stuff. I also recommend you subscribe and download his podcast ‘PPC Rockstars’ and start listening from the beginning for your education.
For intermediates
Ultimate Guide to Google AdWords – Perry Marshall
A great resource to provide a practical, comprehensive, step-by-step breakdown of the platform that enables you to confidently manage the Adwords platform on your own. This book covers more details than the ones before. Careful though as some might be outdated.
For the pros
Advanced Google AdWords – Brad Geddes
If you’ve been doing Adwords for hundreds or thousands of hours already this is your go-to destination to reach the next level. Brad truly is the leader in the space when it comes to Adwords education. He has been teaching Adwords for over 12 years and this book is the Adwords bible. The book is enjoyable and shows step by step instructions with screenshots that explain Brad´s detailed thinking and advanced tactics.
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