If you are like me, you are probably laser-focused on Google’s changes inside the Google Ads platform.
However, the performance of your ads is also highly influenced by how and where your ads appear on the Google SERP.
Even small changes can significantly impact your impressions, click-through rates, and (ultimately) conversions.
New features like expanded snippets, video carousels, or AI-powered overviews can quickly and drastically change how people view and interact with your ads.
Here’s the thing: Google is continuously experimenting with new layouts and features. The Google SERP changes constantly! There are already 11 documented changes this month.
You absolutely need to monitor these changes. Keeping an eye on these SERP changes provides important insights for your PPC ads. And, ACTING on the insights can give you a real competitive edge.
Here’s your 5-minute homework for today:
- Bookmark this regularly-updated resource: The latest Google SERP feature tests and launches –> https://brodieclark.com/notes/
- Schedule a weekly task in your calendar to check this list and spot changes before your competitors do.
Stay sharp,
– Nils