Our PPC friends at Marketing O’Clock had me on their podcast to answer the question:
“Do scripts still have a place in our Google Ads accounts?”
LISTEN NOW »
https://www.youtube.com/watch?v=MM9hihtSWWc
Some talking points:
– How scripts prevent costly mistakes
– The importance of monitoring conversion tracking
– Sending clicks to out-of-stock products
– Third-party tools that change value tracking parameters
– Do we still need other software?
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– Nils