Here’s a question I get asked a lot: “What PPC tools do you use?”
I like to test many, but stick to the bare essentials.
Here’s what PPC tools I actually _use_ on a daily/weekly basis.
From the Google stack:
– Google Tag Manager
– Google Analytics (GA4)
– Google Merchant Center
– Google Ads
– Google Ads Editor
– Google Ads Scripts (I use them A LOT!)
– Google Sheets
– Google Docs
– Google Looker Studio
– Google Big Query (for the bigger accounts with loads of data)
– Google Lighthouse
Feed management:
– Channable
Chrome extensions:
– page load times
– keywords everywhere
– keyword modifier
– tag assistant
– analytics debugger
– toggle case
What PPC tools that you can’t live without did I forget?
– Nils