“What Google Ads scripts should I be using?”
It’s a question I get all the time, in all shapes and forms:
“Which are the best uses of Google Ads scripts?”
“What are the best scripts for Google Ads?”
“What Google Ads scripts do you use most?”
“What is your favourite Google Ads script?”
Sorry, there is no simple answer here. It’s a “how long is a piece of string” question and the only right answer is the infamous “it depends.”
I run over 40 custom-built scripts in my manager account that monitor my client account settings and performance. Some examples:
- monitoring conversion tracking
- spend versus budget alerts
- payment issues
- smart-bidding-gone-haywire alarm
- monitor campaign settings like ad rotation, search partners, etc.
- low QS keywords with significant spend alert
These scripts allow me to scale my business and still sleep well with the comfort of knowing that all things run smoothly. If any dramatic change happens, my scripts will alert me in no time.
Most of these scripts are custom-built by me, and not publicly available yet. However, I plan on developing a paid membership community that will let you have access to them soon, so stay tuned.
For now, I have created a short list of FREE scripts that typically benefit almost every account I come across:
1. Broken Link Checker
2. Negative Keyword Suggestions
3. Negative Keyword Conflicts Checker
4. Search Query Mining Tool (n-gram analyses)
5. Trending Search Terms Report
You can find the scripts here:
https://nilsrooijmans.com/google-ads-scripts-faq/what-google-ads-scripts-should-i-be-using/
Happy scripting!
– Nils