Our friends from PPCsurvey.com have released their “State of PPC Global Report for 2022.” It reports insights from more than 500 PPC specialists, surveyed around the globe, on a broad range of topics.
One paragraph that particularly caught my attention describes adoption of automation in Google Ads (paragraph 4.2):
“We see that 68% of PPC specialists use scripts. While that is a majority, it also means that nearly one in three specialists aren’t using any scripts. With 400 free scripts available online, there should be something for everyone to copy, paste, and adjust to their needs.”
I couldn’t agree more. 🙂
The report also has some nice confirmation for us scripts fanatics. The survey asked specialists how satisfied they were with using different forms of automation. Below, they’re ranked from the lowest dissatisfaction score to the highest:
Using scripts is the top satisfying form of automation in PPC!
No surprise here 😉
ACTION: If you want to learn what you can do to stay ahead of the curve when it comes to the latest PPC topics -> grab your free copy of the report on PPCsurvey.com.
Trust me, it’s great company for your next lunch break.
– Nils