Are you curious to learn about duplicate search terms in your account?
Duplicate search terms occur whenever the same search term is being triggered by different keywords, in ad groups you didn’t intend them to.
Bad news: duplicate search terms make it harder to optimize your account.
Good news: there’s a free Google Ads script you can use to help you quickly resolve the issues.
Here it is:
Duplicate Query Checker for Multiple Accounts
URL: https://adsscripts.com/scripts/google-ads-scripts/duplicate-query-checker-across-accounts
What it does:
The script checks if a user query is matched to multiple keywords. This could be in the same ad group, across ad groups, and across accounts. If it finds a duplicate, the script then writes the results to a Google Sheet. This way, you can easily spot duplicates and create negative keywords to prevent them.
Why you’d care:
Having the same search query leading to different ad groups can be bad news (unless you intentionally use different targeting settings). The data about that query isn’t all in one place, making it harder to see how it is performing. It also gets in the way of managing bids: if some queries do badly, turning the bids down in one group can mean the search term will just pop up again in a different group that now has the higher bid, continuing to waste your money.
Happy scripting!
– Nils