Upside down

Here are some quick updates on what has been keeping me busy lately.

New Service (Coming Soon)

“What scripts should I be running in every one of my accounts?”

Scripts are scary! How can I be 100% sure the scripts do not mess up my account?

“How do I safely re-configure this script to meet my specific needs?”

These are the types of questions I get the most during my Strategy Calls when people consult me on how to boost their Google Ads performance via scripts.

In fact, I get these questions so much that I decided to create a new service.

It’ll be called: ‘Done For You – Google Ads Script Installation & Configuration’

In a 1-hour video call, you and I will select, install, and configure the 5 most valuable scripts for your account. By the end of the call, you will have the scripts running smoothly in your accounts, improving your productivity AND account performance regardless of the industry you’re in. As a bonus, you will have an increased understanding of what scripts can do for you and how you can safely make minor changes yourselves.

I’m aiming to have my agenda and scheduling software ready before the end of June. Stay tuned. Also, the first 3 people to respond to this email with their favorite color will get it for 0 dollars, 0 cents. Just hit reply.

Now, on to today’s tips and tricks…

READ: How Making Pages 2 Seconds Faster Boosted Conversions By 66%

According to the article, 18% of people who abandon their shopping carts blame slow load times. Imagine that for 2 seconds.

➥  ACTION: Test the page load times of your landers using both webpagetest.org and Google Lighthouse.

WATCH: How to add bold text to your headlines

A nice little hack: how to add bold text to your headlines and descriptions.

➥  ACTION: While we still can, use it to improve the CTR for your number one ad group. 

LOOSE ENDS

Music: The recent past turned out to be a great place to go through my 2,500+ vinyl record collection. Here’s a gem that has been hiding from me far too long: Ignacio – Organa

Exercise: No need to explain further — the whole world is upside down, best make the best of it.

– Nils

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.