[Updated Google Ads Script] Fetch Google Shopping Feeds Every Hour of the Day

Today, I worked from one of the oldest rooms in the Boston Public Library — Bates Hall in the McKim building.

Designed by Charles Follen McKim, it was the first large free municipal library in the United States. It features stunning Renaissance Revival architecture and murals by John Singer Sargent.

There’s also an inscription carved over the entrance: “Free to All.”

The whole experience got me thinking. 

While traveling, as a non-US citizen, I was able to get access to a stunning working place like this, for free.

The space is beautifully preserved, but quietly modernized. 

Behind the antique wood, coffered ceiling, arched windows, and long rows of green-shaded lamps, there’s fast WiFi and fresh wiring. 

That balance between historic charm and free up-to-date infrastructure made me decide to update one of my scripts and share the MCC version for free:

Fetch Google Shopping Feeds Every Hour of the Day

URL: https://nilsrooijmans.com/google-ads-script-increase-shopping-feed-update-frequency/

What it does:

This script fetches your shopping feed every hour. This way, all the data in your Merchant Center and Shopping Ads is always up-to-date.

Why you care:

The Google Merchant Center interface only supports once-per-day updates of the product data in your shopping feed. Because of this fetch rate limitation, your shopping campaigns may show outdated product listing ads on the Google SERP.

If you’re interested in the MCC version for manager accounts, just hit reply. 

I am sharing it for free for the next 24 hours. (It normally costs $170.)

– Nils

PS: I am in Boston for SMX Advanced, where I will present some of my latest scripts for PMax. 

Next week, I will release the script that got the most votes (for free). Check yesterday’s email to cast your vote:

https://nilsrooijmans.com/daily/on-my-way-to-smx-advanced-boston-what-script-do-you-want-me-to-release

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.