If, for some reason, I feel lost (or fail to understand), I often consult the Stoics. These extraordinary days are no exception.
“Happiness and freedom begin with a clear understanding of one principle: some things are within our control, and some things are not. It is only after you have faced up to this fundamental rule and learned to distinguish between what you can and can’t control that inner tranquility and outer effectiveness become possible.”
Epictetus
With that in mind, on to today’s notes…
SIGN: Petition to Opt-Out of Non “Significant” Search Terms in Google Ads
ICYMI, Google started hiding search terms in our SQRs. If Google won’t give us the data for search terms with “insignificant clicks,” we ask for the ability to opt out of showing ads on all queries not deemed to be “significant.”
➥ ACTION: If you are serious about your job: sign. Hey, at least we tried, didn’t we?
LISTEN: Your Attribution Problem
Attribution always leaves me in the dark. After reading this article, I still have no answers, but at least I learned about more things I don’t know.
➥ ACTION: Why not forward to your colleagues and discuss?
INSTALL: “f.lux” software to make your life better
If WFH has ruined your daily routines and you end up working late, best make sure your eyes don’t suffer and sleeping does not feel like mission impossible when work is done.
➥ ACTION: Give it a try. My screen feels “warm at night and like sunlight during the day.”
Thanks for being here, I really appreciate it.
– Nils
PS: If you’ve ever considered installing a Google Ads script but somehow decided not to, please hit reply. I’d love to learn about your doubts.