Last week, Google launched the beta version of the new Google Ads scripts experience.
I am still trying to get a feel for it and figuring out the differences with the existing experience. Stay tuned for updates.
In the meantime, here’s Google’s announcement:
“Existing scripts won’t be affected, but if you’re interested in trying some new features and performance improvements, you can opt in on an individual script basis.
The code works on the same interface you’ve been using all along, so your existing scripts will be compatible with minimal changes.
Some highlight features include:
– Support for ES6, including let, classes, for..of loops, and more.
– Improved throughput, meaning you can process more entities in the same amount of time. We’ve also removed the entity limits on processing, although time limits remain in place.
– More control over setting up and maintaining bidding strategies.
The beta doesn’t currently support manager account scripts or bulk uploads, but watch out for those features in a future update.“
SOURCE: https://ads-developers.googleblog.com/2021/07/try-new-google-ads-scripts-experience.html
Let me know if you are already experimenting with this, I would love to learn about your experience.
– Nils