Something to Read, Listen to, and Install

Many of us are enjoying a vacation right now, so I’ll keep this one short.


READ: Why More Traffic Can Mean Less Revenue

A golden oldie.

➥ ACTION: Take 5 minutes to read it. Then, answer these 3 questions:

  • Who/what are you using as your “smart Bob”?
  • How do you ensure your “tools to measure value are very accurate”?
  • How do you “keep Bob from wasting money on customers who were walking into your store anyway”?

LISTEN: PPC Rockstars

The PPC Rockstars podcast is your ticket to the juiciest tips, tactics, and techniques on all things PPC, straight from the industry’s foremost paid marketing thought leaders.

➥ ACTION: Relax at the beach. Take a sip of that cocktail. Listen to the latest updates in our field.


INSTALL: Script to check if account is offline

You are not the only one enjoying the summertime. Your client might be doing the same right now. And she just might have forgotten to add some money to the credit card… resulting in the account being down due to payment issues. If/when this happens, you want to be alerted straight away so your client does not unnecessarily miss any leads and/or revenue.

➥ ACTION: A no-brainer. Just install the script to be the first to know when an account goes down.


LOOSE ENDS: Tired of Zoom meetings that serve no purpose? Here’s an escape: https://imgur.com/k9p0AJQ

– Nils

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.