Here’s some “interesting” math that describes what is happening on Google’s Display Network:
1) Sep 2023: Elon Musk’s X turns to Google to sell programmatic ads as it struggles to regain ad dollars. (Source: https://adage.com/article/digital-marketing-ad-tech-news/x-turns-google-programmatic-ads-timeline/2515981)
2) Oct 2023: X rolls out new ad format that can’t be reported or blocked. The new ads also don’t disclose who the advertiser is or that they are even ads. (Source: https://mashable.com/article/twitter-x-new-clickbait-ad-format)
1 + 2 = X is now serving users clickbait advertisements that can’t be blocked or reported, AND these clickbait ads may very well be ads from Google. Your ads. (No proof of this yet in my accounts).
Note: You can exclude specific websites and URLs as well as entire topics or apps you wish to avoid when running ads. For PMax campaigns, a reminder to use account-level exclusions.
– Nils
PS:
Do you want to exclude irrelevant placements on steroids?
In the ‘5-Day ChatGPT and Google Ads Scripts Challenge‘ you will learn exactly how Scripts + ChatGPT can automatically help you analyze the quality of your placements.
Registration is open now. Lessons start Monday, Oct 23.
I hope to see you there!