Do you want to protect your brand and save some money from irrelevant clicks in your PMax campaigns?
If so, head over to the ‘Performance Max Campaigns Placement’ report, identify spammy placements, and exclude them.
How? Simply follow these 4 steps:
1. Go to Report Editor => Predefined Reports => Other => Performance Max Campaigns Placement
2. Download the list and check the MOZ spam score with a tool like https://reviewgrower.com/tools/spam-score-checker/
3. Make a list of the top spammy websites, then…
4. Exclude them at the account level in Google Ads. Here’s how you can do so: Go to Tools and settings => Content suitability => Advanced settings => Excluded placements
Go ahead, save yourself some fraudulent clicks. It only takes 5 minutes!
– Nils
PS: If you want me to create a script to automate this PMax optimization process for you, send me an email at nils@nilsrooijmans.com.