Yesterday’s OpenAI DevDay brought some thrilling updates to the world of GPT developers and users, including PPC Pros who use ChatGPT to improve their Google Ads.
Here’s my top 3 of the most important updates for Google Ads Automaters:
1. GPT-4 Turbo: A more robust model boasting a larger context window (128K chars context! -> easily incorporate large Google Ads Scripts in your prompts and have ChatGPT fix any errors)
2. Better knowledge: knowledge cutoff is extended to April 2023! AND since ChatGPT is now powered by GPT-4 Turbo, ChatGPT will also have knowledge up until April 2023 -> ChatGPT will be fully up to date with the latest version of the Google Ads Scripts API (including GAQL queries, yay).
3. ChatGPT will soon introduce the ability to “Create a GPT” allowing users to tailor a version of ChatGPT for specific purposes. -> we can create a GPT specifically to help us with writing Google Ads Scripts!
Note: all 3 are just announcements, no hands-on experience yet from my side. Will start playing with what’s already available next few days.
Want to learn more about what’s coming?
Here’s Matt Wolfe with a nice overview of the crazy amount of innovation that has just been announced:
https://www.youtube.com/watch?v=nhzQULulAko
I’m having a very, very hard time staying up-to-date on all the new possibilities here… too much to explore.
What’s your take on this? Where do you think I should focus my attention and share my learnings?
– Nils