Nolan’s Law

Nolan’s Law is an aphorism often attributed to Atari founder Nolan Bushnell, on the subject of video game design:

“All the best games are easy to learn and difficult to master. They should reward the first quarter and the hundredth.”

The same goes for Google Ads Scripts.

Getting started with scripts is easy to learn. And rewarding.

Writing advanced scripts from scratch (even with the help of AI) is hard to master. And rewarding.

Here’s the thing: the journey of scripts is rewarding every step of the way.

Start small. Install one or two “simple” scripts to get a feel of what is possible.

Increase complexity. Make some minor changes to the code and see what happens.

Challenge yourself. Create a very basic script yourself (with the help of ChatGPT).

Go play and have some fun.

Here’s a link to get you started on your journey:
https://nilsrooijmans.com/sitemap/

Happy scripting!

– Nils

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.