Here’s a pro tip from fellow Google Ads Scripter Stefan Neefischer:
“Add soft conversion events to your ads account, e.g. engaged user (not bouncing after some seconds), and use this for making the n-gram analysis. You will identify a lot of totally off-topic patterns thanks to Google’s changes in the match types / close variants”
I agree and can confirm. N-gram analysis based on micro conversions allow you to reduce wasted ad spend much quicker.
Watch how the Shopping, DSA, and Broad-match algorithms match your products, pages, and keywords to user queries.
A great example of how you can use scripts to “Keep an Eye on Google’s AI“!
– Nils
PS: Here’s the link to my updated version of Brainlabs’ N-gram analysis script: https://nilsrooijmans.com/updated-google-ads-script-brainlabs-search-query-mining-for-n-gram-analysis/