When it comes to naming my negative keyword lists, I prefer to use the following template: asterisk + descriptive name in all caps.
Here are examples:
* ACCOUNT NEGATIVES
* COMPETITOR BRANDS
* LOCATION NEGATIVES
* QUESTION WORDS
Here’s why: in the Google Ads UI, when looking at the negative keywords and keyword lists in your campaigns, Google sorts them alphabetically. This makes it difficult to quickly see what negative keyword lists are attached to your campaigns, as they are buried between the negative keywords.
Adding the asterisks in front of the names of your negative keyword lists makes it easier to see all the lists attached to your campaign at a glance.
Here’s what that looks like:
– Nils