Want to know what one of my favorite productivity hacks is?
Read on.
Yesterday, you received my “This Email Intentionally Left Blank” message in your inbox. It triggered many reactions. You sent me replies like “WTF!?”, “LOL”, “Uhhh?”, “This made me think…”, and “Dude, there is nothing here!”
The last one was the bull’s eye.
My favorite productivity hack is exactly this. Empty. Blank. Space.
Blank space is the idea of blocking “empty” time in your calendar.
This empty time has no specific purpose and no specific task that needs to be completed.
Creating space within your PPC calendar allows you to slow down and reflect on strategy.
It also allows you to simply click through the Google Ads interface or Analytics data and just have a look at what is happening in areas you do not visit frequently.
Blank space creates a sense of joy and gratitude because you can enjoy your time by simply following your curiosity.
Without any exception, my blank spaces generate at least one new idea to improve either my Google Ads accounts’ performance or my workflow. That’s a productive win!
The best way to create blank space?
Simply add a 30-minute space to your calendar, and schedule to repeat it weekly or even daily.
Seriously, you should give it a try.
– Nils