Let’s talk landing pages and how to decrease your CPA in high CPC lead gen

Want to decrease your CPA in high CPC lead gen campaigns?

I bet that your biggest opportunity right now is not adding more keywords, not adding more negatives, and not changing your bids either. Heck, not even improving your ad copy.

It’s your landing page. 

If you can increase the click-to-lead conversion rate by only 20%, look at what that would do to your CPA!

How? 

The basic setup for high conversion rate lead gen landing pages is mostly the same:

1. Make sure all the technical stuff is taken care of: page is mobile-friendly, page load times under 3 secs, page functions on all browsers
2. Place a hero image that shows the promise of the offering above the fold, highlight benefits (not features)
3. Put a prominent CTA (left-aligned) that visually stands out (contrasting colors)
4. Put a call-now button/contact form (right-aligned)
5. Place the “about the company” section below the above
6. Add more photos, videos, and details of the offering
7. Add reviews, ratings, and testimonials that communicate trust and overcome objections (highlight key quotes)
8. Add an FAQ that addresses common concerns, objections, or uncertainties
9. End the page with a recap of the core benefits and the CTA
10. Between each section, add a call-now button or CTA button that takes the user back to the form 

But those are just the basics!

If you are serious about beating the competition, you’ve got to take it two (maybe three) steps further to really decrease your CPA.

That’s where Ed Leake’s God Tier Landing Page Optimisation Checklist comes into play.

It’s a comprehensive 93-step checklist for your landing pages that will squeeze even the last 0.X% increase in conversion rate out of your landers. (Don’t worry, there’s an 80/20 filter for priorities – you don’t have to tackle all the steps at once.)

Here’s a sample:

NOTE: This checklist is a free update inside God Tier Ads. Free updates are a hallmark of God Tier Ads, and Ed will continue to provide them on a regular basis.

– Nils

PS:

If you’re serious about upping your PPC skills and still don’t have access to Ed’s God Tier Ads, consider using my referral link.  

Use my discount code “NILS100” at checkout for $100 off. Pay once, get lifetime access to everything.

I’d still share these tips without the kickback… Ed’s pro tips have made me way more money than I’ll ever see from commissions, but a few extra bucks is nice!

Here’s the link again: https://app.godtierads.com/gta-bonus-bundle/apnnu