Leads are like drinks.
They come in all shapes and sizes.
You don’t REALLY want just any lead any more than you REALLY want just any drink.
What you REALLY want is the thing they bring you.
Here’s the thing: unless you tell the Smart Bidding machine what you REALLY want (leads that convert into sales), it will bring you just about any lead (such as cheap conversions that bring the tire kickers in your funnel).
– Nils