Quick question: how many persons are involved in B2B buying decisions?
Quick answer: according to Google and ChatGPT, the typical buying group for a complex B2B solution involves 6-10 decision-makers.
10(!) decision makers…
That is a lot of convincing to be done.
If you are selling products or services via your website, that means your landers have some convincing to do.
In fact, this was one of the eye-openers for me from Ed Leake’s Landing Page Checklist Template: include benefits for all the persona / decision-makers involved in the sale process.
Here’s a screenshot of what that checklist looks like:
– Nils
PS:
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If you want to simplify account management, take back control, and improve results (or get your money back): sign up for Ed’s God Tier Ads.
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I’d still share these tips without the kickback. Ed’s pro tips have made me way more money than I’ll ever see from commissions, but a few extra bucks is nice!
Here’s the link again: https://app.godtierads.com/gta-bonus-bundle/apnnu