Last two years I’ve been lucky enough to be part of God Tier Ads, hosted by Ed Leake.
Ed and I share a passion for sharing the knowledge of PPC professionals.
We both agreed, PPC Pros look beyond what is visible in the Google Ads interface.
So we decided I should share some of Ed’s insights on landing page design with you.
Here’s Ed:
“Questions to ask yourself before creating your page:
- Who is my ideal customer?
- What problem do they have?
- Without your product/service what would they be doing?
- How is your product/service unique?
- What do you want them to do on your landing page?
Page Structure (above the fold)
- Headline focused on benefits
- Product/service example in image(s)
- Fears addressed so visitors don’t just leave
- Call to action
- Social proof such as a testimonial or rating
Copywriting
- Plain simple language (no buzzwords)
- Speak the language your prospects use
- Highlight pain – the current way, or before vs after
- Focus on the why and your USP
- Show benefits first, features come after
Call to action
- Focus on one goal
- CTA is clear and contrasts with the page
- Optional: secondary CTA for those not yet ready to act
- Repeat primary CTA before site footer
- Optional: CTA in sticky-header menu so it’s always visible
- Use sub-text to address doubts near your CTA
Sign-up form
- Try to reduce form fields (ask for the bare minimum)
- For larger forms retarget people who part-complete sign up
- If your form is larger, consider 2-steps
- Ask low threat questions first, not contact details
Performance
- Aim for a score of >90 on https://developers.google.com/speed/pagespeed/insights/
That’s it!“
Is this the most extensive checklist you’re going to find?
Not at all.
What I like about it, and what discriminates Ed’s work from the rest, is that it gets you _thinking_ about what is _really_ important. Who is my ideal customer? What problem do they have? Without your product/service, what would they be doing?
The list is concise, concrete, and actionable. Another thing Ed and I both appreciate.
Here’s my advice: next time you open your Google Ads interface, navigate to Landing Pages, sort by Cost desc, open the top landing page, and work your way through this checklist!
– Nils
PS:
Ed actually has 7 more checks to level up your landing page. They are part of his GTA course. If you’re really serious about upping your PPC skills and want to get more PPC nuggets like this, sign up for Ed’s God Tier Ads.
Use my discount code “NILS100” at checkout for $100 off. Pay once, get lifetime access to everything.
I’d still share these tips without the kickback… Ed’s pro tips have made me way more money than I’ll ever see from commissions, but a few extra bucks is nice!
Here’s the link again: https://app.godtierads.com/gta-bonus-bundle/apnnu