Here’s what I’ve been working on in the last few days:
[Google Ads Script] Performance Max Placement Exclusion Suggestions
What it does:
This script suggests placement exclusions for bad placements where your PMax ads showed. If new placement exclusions are suggested, the placement exclusions are reported via email. The email contains a link to a Google Doc spreadsheet documenting all the placement exclusions suggestions.
Why you’d care:
PMax is notorious for showing your ads on placements that are not safe for your brand and/or only deliver fraudulent clicks and leads. (Seriously, try the script and check for yourself.)
Why I created it:
Countless PPC professionals from all over the world have asked me to create a script that would help them exclude bad placements from their PMax campaigns. Last Friday, Friday the 13th, was our lucky day: Google finally enabled the PMax Placement Report via Google Ads Scripts. This means we can now use Google Ads Scripts to help us get rid of some of the terrible PMax placements.
URL: https://nilsrooijmans.com/google-ads-script-pmax-placement-exclusion-suggestions/
NOTE: In the next few days, I’ll be releasing many updates to the script for free. Let me know if you have any suggestions on what to include.
Happy scripting!
– Nils