Yesterday, I wrote about the “three words for maximum PPC growth”: Maximise Relevant Impressions
Many of you responded with a question:
“Hey Nils, what do you consider a relevant impression?”
My take on relevance is this: your ad impression should address (A) an explicit need, or (B) an implicit desire.
The best ads do both.
Here’s an example:
user query = “cheap VPN provider”
– Nils
PS:
This example is taken from the PDF ’23 Pillars of Great Ad Copy’. It’s a playbook to get more clicks and conversions from relevant ads. The PDF is part of GTA.
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