Here’s a question for you: what do you do with people on your email unsubscribe list?
Exclude them from your campaigns to reduce ad spend?
Create a separate campaign that only targets that list?
Something else?
Please do share your experience; I love to learn.
– Nils
PS: Are you in Amsterdam this Thursday? Join us for the SEA Borrel at Café Kobalt. Beer, wine, PPC nerds, and thanks to Swydo, no wallet required. Non-Dutch PPC pros are very welcome too. Sign up here: https://luma.com/5fmizpk7