The biggest insight that made me more productive in life, business, and PPC is this: Do Less.
There is an unconscious obsession with doing more, more, and more. Some examples:
- Add more keywords.
- Create new ad variations.
- Improve quality scores.
- Negate tens of search terms.
- Adjust a thousand bids.
Now, I am not saying we shouldn’t do these things. They all have their place and value in our PPC job.
However, we should only do them to the extent that they genuinely make a significant difference.
It can’t just be work for work.
Here’s your challenge for this upcoming week: Do Less.
Start by eliminating the one task that does not really move the needle.
– Nils