I had an interesting conversation with a prospect for an account audit today:
Advertiser: “There’s so much amazing AI stuff going on right now! But how do I know what work is done by an actual person inside the agency I hire to manage my account?”
Me: “What difference does it make?”
Advertiser: “{silence}”
Here’s the thing: ultimately, if the work delivers the result the advertiser is looking for, then I don’t think the advertiser should care who – or what – did the work.
– Nils