Let’s say you’re in lead gen, and you’re working in a niche that is notorious for absurdly high average CPCs. Let’s say car insurance.
80% of your leads come from only 20 keywords. Three keywords in your top 5 suffer from low quality scores due to ‘Ad Relevance’ scores ‘Below average’. Sounds familiar?
Let’s say you’ve also already applied all the PPC 101 tricks to improve ad relevance:
1. Include keyword in headline
2. Include keyword in description
3. Include keyword in display path
4. Make sure the ad copy resonates with the search intent behind the keyword
Yet, still… Google tells you your ‘Ad Relevance’ scores are ‘Below average’.
What do you do?
You watch Ed.
URL: https://www.youtube.com/watch?v=0s8mCdxvorU
Yep, that’s Ed Leake again and in this video he shows you how you can leverage Google’s Natural Language API to increase your ad relevance score.
– Nils
PS:
Ed actually has at least 23 more tips to improve your ad copy. They are part of the God Tier Ads Framework. If you want to simplify account management, take back control, and improve results (or your money back) -> sign up for Ed’s God Tier Ads.
Use my discount code “NILS100” at checkout for $100 off. Pay once, get lifetime access to everything.
I’d still share these tips without the kickback. Ed’s pro tips have made me way more money than I’ll ever see from commissions, but a few extra bucks is nice! Here’s the link again: https://app.godtierads.com/gta-bonus-bundle/apnnu