Your honest answer please:
how often do you look at the age performance data in your account?
Personally, I schedule to have look at the data at the account level at least once every quarter.
And I use the report editor to generate a report that looks like this:
This table immediately shows lower performance for Age 55+.
Here’s the thing:
Reports like this create highly actionable insight in minutes!
We could show different ads and/or products to this audience, or simply exclude it.
You can get the same insights in minutes.
Simply create the report via report editor, save and schedule to have it send to your email every day/week/month.
Go ahead, give it a try and see if your Age segments show widely different performance.
It only takes 5 mins!
– Nils