“For Sale: Baby Shoes, Never Worn”
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Pause.
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Read that headline above again.
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There are two types of reactions to this headline:
- Type 1 – I am crying. The baby never made it to the point where the shoes would fit. My heart is broken.
- Type 2 – Baby feet grow fast. They must have bought the wrong size. Let’s have ’em.
If your reaction was in camp 1, consider the power of the emotion it raised.
Can you write headlines that do the same?
– Nils