Last month, I sent you an email with one of my favorite scripts —
the script that detects negative keyword conflicts (*).
Fellow list member Anton Shakhidzhanov responded with an interesting observation.
Our little chat (shared with permission):
Anton: “This script is no longer useful. Because negative conflicts pop up automatically in Google Ads interface (Suggestions section).”
Me: “You’re right, however, in my experience the alerts in the interface miss half of the conflicts. I recommend you try it for yourself.”
Anton: “Damn, you were right! I experienced that alerts missed ~15% of conflicts”
Here’s the thing: you cannot trust Google’s automation to make perfect decisions/recommendations.
The algorithms make mistakes. It is our job to spot them and correct course.
– Nils
(*): The email was sent on the 15th of June, with the email subject ‘Are you in conflict with your keywords?’