Here’s a nice little trick to make your ads stand out just a little bit more.
Instead of using a standard dash (-) for punctuation, use the — permitted — em dash in your headlines.
Looks nice, eh?
On a Windows PC, hold Alt, type 0151 on the numeric keypad, and release Alt.
On a Mac, press Option + Shift + Minus (that’s -, the key right next to 0 at the top of your keyboard).
– Nils
PS: What tricks are you using to make your ads stand out? Hit reply, I would love to learn.